In 2004, I started Media Image Public Relations (MIPR) with a newborn and a toddler in tow. With more than fifteen years of professional experience under my belt, at the time, as a public affairs and public relations specialist, and policy analyst, I knew that I had enough knowledge to launch a consultancy that would provide the needed time with my children, while also nurturing my professional career in a purposeful way.

I started my journey into entrepreneurship by knocking on five doors, of which three opened. These included a network of state-chartered continuation schools, the Hollywood Wilshire YMCA and the Los Angeles Unified School District. Thus began my consultancy in the education field.

Over the years, my agency has gone on to serve a variety of clients from the non-profit and public sectors to foundations. We offer PR with a public policy perspective, which means that we provide thoughtful analysis and strategy, often as public affairs specialists– public advocates – committed to the communities we serve.

We assist schools, school districts, government agencies, foundations, nonprofits and businesses with developing strategic communications plans and public education campaigns that strengthen community empowerment efforts and initiatives, build and expand coalitions, and build awareness at local and state levels.

Our work focuses on issues that have a direct impact on the quality of life and wellbeing of communities – not just next door, but across the country. Just as we’ve overseen efforts to raise awareness about the variety of quality schools accessible to families throughout the Los Angeles Unified School District, we’ve also highlighted important financial literacy programs that break generational poverty cycles in low-resource communities like Pacoima and the City of San Fernando thanks to Citibank Foundation’s Family Saves program, and brought stakeholders together to rebrand community revitalization efforts in Los Angeles through the Jordan Downs Collaborative and in Miami Dade through the Neighborhood Housing Services of South Florida.

In addition to our professional expertise, the MIPR team is personally invested in improving the quality of education for the children of California. For several years now, we’ve participated in and led efforts in support of after school programs, summer learning, quality college prep in low-income neighborhoods, public school choice, and parent and student empowerment.

More recently, MIPR co-hosted an event with Pepperdine University’s School of Public Policy entitled “Building Collaborative Education Policy in California.” The event gathered key local and state school officials, labor and community leaders across the education field to discuss finding pathways to collaboration on policy issues affecting our children.

On a more personal note, my family is committed to improving the quality of life for our communities in various ways. For example, we celebrate the arts, music and diversity by supporting a variety of causes including: Levitt Pavilion Los Angeles, a free music venue in the heart of L.A.; the City of Los Angeles’s Heritage Month Celebrations; Musicians at Play, a non-profit that provides music instruction to students in public schools; Sikh Community Sharing is Caring Festival; and music and sports programs at a variety of local public schools.

As I get ready to send my toddler to college, and my newborn to high school, I couldn’t be prouder of the work we’ve done, our successes, and more importantly, our positive impact in our communities. I look forward to the work ahead.


Evelyn G. Alemán, Founder

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